A Fresh Take On A Classic

Philadelphia 76ers unveil new alternate logo featuring Ben Franklin

A fresh take on a classic

A unifying symbol for the City of Brotherly Love and its basketball team

Over the years, the Philadelphia 76ers logo has seen different versions, some featuring a dribbling Ben Franklin and others more minimalistic. The team's current primary logo, introduced in 2016, is a stylized depiction of Franklin's face with a basketball superimposed over it.

For their new alternate logo, the 76ers have returned to their roots, featuring a more traditional representation of Ben Franklin. The logo is a modern interpretation of the classic Sixers insignia, with a patriotic blue border and a more detailed depiction of Franklin's face. The new logo is a unifying symbol for the City of Brotherly Love and its basketball team, and it is sure to be a fan favorite for years to come.

The 76ers will debut their new alternate logo on Thursday, when they take on the Boston Celtics in the NBA Draft.